Candy Stix started in 2019 with a simple idea: gel nails should be easier, more enjoyable, and less intimidating to do at home.

At the time, traditional gel polish felt overly complicated for everyday users. Bottles were messy, brushes held too much product, and achieving a clean gel manicure at home often felt frustrating—especially for beginners.

We saw a gap in the market for something simpler.

The Problem with Traditional Gel Nails

Gel nails were becoming more popular at home, but the tools hadn’t evolved. Many people struggled with:

• Flooded cuticles

• Uneven application

• Wasted product

• A lack of confidence using gel

Gel manicures started to feel like a chore rather than a moment of self-care.

Why We Chose the Pen Format

The breakthrough idea was simple: what if gel polish came in a pen?

A pen-style applicator offers more control, less mess, and a more natural grip. It allows gel to be applied smoothly and evenly, making at-home gel nails feel achievable rather than overwhelming.

That’s how gel nails in pens were born.

Building Candy Stix

Candy Stix was created to make gel nails feel fun, accessible, and stress-free. From day one, the focus has been on designing gel nail pens that work for real life—not just professionals.

What started in 2019 as a simple solution has grown into a brand built around ease, creativity, and confidence with gel nails at home.