Candy Stix has always been about more than just products—it’s about community. That’s why we chose to build our brand openly on Instagram and TikTok.

Social media gave us a space to show real gel nails, real routines, and real learning moments—not perfection.

Why Instagram and TikTok Mattered

Gel nails can feel intimidating, especially for beginners. We wanted to create a space where people could:

• Learn at their own pace

• See gel nails done at home

• Ask questions without judgment

• Feel confident trying something new

Instagram and TikTok allowed us to meet people where they already were.

Showing Real Gel Nails at Home

Instead of polished studio perfection, we share:

• Real application

• Honest results

• Tips that actually help

• Behind-the-scenes moments

This transparency helps remove fear and builds trust with our community.

Growing Together

Our social platforms aren’t just about selling gel nail pens—they’re about learning alongside our audience. As Candy Stix grows, so does the community around easy, approachable gel nails.